Sunday, February 3, 2013

benefit fakeup hydrating concealer


While watching HSN the other day I saw a promotional ad for this new product and let me just tell you ...
As most of you beauties already know, I am a total concealer junkie and always on the hunt for  the latest and greatest in the beauty industry.  I struggle with dark under eye circles, puffy bags and  fine lines ( geez, that sounds so awful all typed out lol )
While I have found a few amazing concealers during my never ending journey; I was very intrigued with the new product that popped up on my television screen this week. It was prettily packaged like a lipstick, looked hydrating like a balm, and had the creamy color of a coverage capable concealer?! One look and I was SOLD!
May I present to you, Benefit Cosmetics NEW Fakeup Hydrating Concealer

Isn't she beautiful?! I feel like I've waited years to see a product like this! While I don't have "dry" under eyes persay, I do tend to have fine lines; and thicker, drier concealers will typically crease on me. So the concept of a hydrating outer ring coupled with an inner concealing core sounds like perfection to me!
Benefit's Fake Up Concealer covers dark circles, diffuses the look of fine lines and helps diminish the appeararance of creasing. It also promises 6 hours of hydration! and contains light diffusing technology that gives the undereye area a healthy looking glow (could also double as a highlight for upper cheekbones!)
Although this product doesn't officially launch until April, you can get Fake Up now at, it retails for $24.00 USD.

Available at in April 2013.

WANT TO SEE which concealers are MY Favorites?

Color Choices:
(1) Light
(2) Medium
(3) Deep

Ingredients: Ricinus Communis (Castor) Seed Oil, C12-15 Alkyl Benzoate, Polyethylene, Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Cetearyl Isononanoate, Nylon-12, Silica, Phenoxyethanol, Caprylyl Glycol,Tocopheryl Acetate, Benzoic Acid, Ethylhexyl Myristate, Ethylhexyl Stearate, Hexyldecanol, Butylene Glycol, Pyrus Malus (Apple) Fruit Extract, Brassica Campestris (Rapeseed) Sterols, BHT, Tocopherol. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide)].

* photos property of

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